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Sony Mobile – Z5 – TVC

In Branding, Creative Direction, Video by Niall

Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management,  detailing the brief to my production team, sourcing new content writing for the audio, managing audio talent, booking studio sessions for voice over, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony, Telstra, Vodafone and Optus and brand management ensuring the Sony campaign aligned to the campaign guidelines.

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Mane Consulting – Brand Identity

In Branding, Creative Direction, Digital, Graphic Design, Marketing, Web Design by Niall

Start-Up Branding and Marketing Mane Consulting contacted me to help them create a brand for their new company in the recruitment industry. Through design thinking workshops and ideation we named the company based on their values which resonated strongly with the directors. I then created them a logo, collateral, social and website template for Mane Consulting to launch their new brand within Australia.

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Cliftons Venues – Brand Imagery Strategy and Guidelines

In Branding, Graphic Design, Marketing, Web Design by Niall

Brand Management and Content Management As the brand manager at Cliftons, I set in place a documentation and asset policy which set standards and guidelines for the entire organisation. The image strategy and guidelines clearly focused on the use of humans images to showcase Cliftons Venues. The use of humans in imagery was identified as being more personable and empathic to the users needs when they search for a venue, so in turn, showing a human using the spaces gave each client a real idea of how they could enjoy the spaces in future.

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Sony Mobile – Z5 – OOH Billboards

In Advertising, Branding, Creative Direction by Niall

Design Project Manager Using agile and HCD project processes and software, I managed several OOH Billboard print and digital deadlines from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies APN, JCDecaux and QMS.

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Diageo – Bundaberg Lazy Bear

In Advertising, Branding, Creative Direction by Niall

Brand Project Management I would oversee the production of work in the Diageo design studio when the team were in busy periods or their was an overflow of work. One particular case was working with Bundaberg when they were launching ‘Lazy Bear’. The team and I worked collaboratively to produce product packaging styling and posters for retail.

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Sony Mobile – Z5 – OOH Buses

In Advertising, Branding, Graphic Design by Niall

Creative Account Management Using agile project processes and software, I managed several OOH Bus deadlines for print from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies.

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Sony Mobile – Z5 – OOH Trams

In Advertising, Branding, Graphic Design by Niall

Creative Account Management Using agile project processes and software, I managed several OOH Trams deadlines for print from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies.