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Sony Mobile – Z3 – Mobile Experience

In Creative Direction, Digital by Niall

Creative Direction and Brand Guidance As a paid member of the Sony Mobile team to ensure brand governance and that guidelines were adhered to, I was appointed creative direction lead for all other agencies to ensure all holistic campaign guidelines were correct in Australia and New Zealand. Under my creative direction, I managed a team of developers to create a mobile experience where the user could experience the ‘World of Sony Mobile’ to align to the ‘Gliding Lights’ campaign that Sony Mobile focused on around the the world.

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TCS – Brochure

In Branding, Creative Direction, Graphic Design by Niall

Graphic Design and Image Retouching Worked as a contract designer to lead the ideation and production of the company marketing and sales collateral. Various responsibilities of the role included: Stakeholder management, design and layout of brochure and other collateral, liaising with printers, editing images, creating vectors for new door designs.