Start-Up Branding and Marketing Mane Consulting contacted me to help them create a brand for their new company in the recruitment industry. Through design thinking workshops and ideation we named the company based on their values which resonated strongly with the directors. I then created them a logo, collateral, social and website template for Mane Consulting to launch their new brand within Australia.
Cliftons Venues – Brand Imagery Strategy and Guidelines
Brand Management and Content Management As the brand manager at Cliftons, I set in place a documentation and asset policy which set standards and guidelines for the entire organisation. The image strategy and guidelines clearly focused on the use of humans images to showcase Cliftons Venues. The use of humans in imagery was identified as being more personable and empathic to the users needs when they search for a venue, so in turn, showing a human using the spaces gave each client a real idea of how they could enjoy the spaces in future.
PwC – Creative and Brand Management
Design Traffic Management The design workflow at PwC was very rapid, often with 2hour turnarounds and agency teams working all over the globe to produce work for PwC Australia. I was one of the leads in managing that process and the traffic that came in and out of the PwC design studio and print centre.
Sony Mobile – Z5 – OOH Buses
Creative Account Management Using agile project processes and software, I managed several OOH Bus deadlines for print from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies.
Sony Mobile – Z5 – OOH Trams
Creative Account Management Using agile project processes and software, I managed several OOH Trams deadlines for print from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies.
ComOps – Marketing Campaign
OOH Creative Direction and Brand Management The brand and creative lead for Sony Mobile’s Xperia Z3 product launch. OOH work completed included digital and static incentre portraits, digital and static large format super 8 and supersite, scooter and bus showcase and portrait included in the holistic ATL campaign plan.
ITSM – Exhibition Banners
Graphic Design and Iconography ITSM Corp requested that I design two pop up banners that would increase their branding in the Asian market at technology exhibitions in Myanmar (Burma) and Manila (Philippines). I created some graphics to help them showcase their products and services, also designing diagrams to explain their unique approach to market.
Sony Mobile – James Bond Spectre
Creative Direction and Brand Management Brand and creative lead for Sony Mobile’s Bond Spectre Collaboration. Digital, OOH, Print and Retail work completed included digital web banners, mobile banners, billboard OOH, static incentre portraits, digital incentre portraits, retail posters, retail window stickers, dispensers, hang tags, TVC and Cinema.
Sony Mobile – Z3 – Sunday Telegraph
Campaign Creative Direction As the Creative Lead for the Sony Mobile account, my team were tasked to produce several print advertisements for newspapers and magazines. Due to the adverts being co-branded with network providers (Telstra and Vodafone), I project managed the relationship and briefing through to production and with all clients and stakeholders.
UXC Red Rock – Signage
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