Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management, detailing the brief to my production team, sourcing new content writing for the audio, managing audio talent, booking studio sessions for voice over, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony, Telstra, Vodafone and Optus and brand management ensuring the Sony campaign aligned to the campaign guidelines.
Mane Consulting – Brand Identity
Start-Up Branding and Marketing Mane Consulting contacted me to help them create a brand for their new company in the recruitment industry. Through design thinking workshops and ideation we named the company based on their values which resonated strongly with the directors. I then created them a logo, collateral, social and website template for Mane Consulting to launch their new brand within Australia.
Cliftons Venues – Branding Campaign
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PwC – Creative and Brand Management
Design Traffic Management The design workflow at PwC was very rapid, often with 2hour turnarounds and agency teams working all over the globe to produce work for PwC Australia. I was one of the leads in managing that process and the traffic that came in and out of the PwC design studio and print centre.
Diageo – Bundaberg Lazy Bear
Brand Project Management I would oversee the production of work in the Diageo design studio when the team were in busy periods or their was an overflow of work. One particular case was working with Bundaberg when they were launching ‘Lazy Bear’. The team and I worked collaboratively to produce product packaging styling and posters for retail.
Sony Mobile – James Bond Spectre
Creative Direction and Brand Management Brand and creative lead for Sony Mobile’s Bond Spectre Collaboration. Digital, OOH, Print and Retail work completed included digital web banners, mobile banners, billboard OOH, static incentre portraits, digital incentre portraits, retail posters, retail window stickers, dispensers, hang tags, TVC and Cinema.
Sony Mobile – Z3 – Mobile Experience
Creative Direction and Brand Guidance As a paid member of the Sony Mobile team to ensure brand governance and that guidelines were adhered to, I was appointed creative direction lead for all other agencies to ensure all holistic campaign guidelines were correct in Australia and New Zealand. Under my creative direction, I managed a team of developers to create a mobile experience where the user could experience the ‘World of Sony Mobile’ to align to the ‘Gliding Lights’ campaign that Sony Mobile focused on around the the world.
Sony Mobile – Z3 – OOH
The brand and creative lead for Sony Mobile’s Xperia Z3 product launch. OOH work completed included digital and static incentre portraits, digital and static large format super 8 and supersite, scooter and bus showcase and portrait included in the holistic ATL campaign plan.
UXC Red Rock – Exhibition Stands
Design and Branding Lead Each year, Red Rock host the Red Rock Oracle Leadership Forum. The biggest Oracle event in APAC, with over 700 attendees. I was responsible for all the design and branding for the event.
Red Rock Oracle Leadership Forum 2014
Design and Branding Lead Each year, Red Rock host the Red Rock Oracle Leadership Forum. The biggest Oracle event in APAC, with over 700 attendees. I was responsible for all the design and branding for the event.
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