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Sony Mobile – Z5 – TVC

In Branding, Creative Direction, Video by Niall

Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management,  detailing the brief to my production team, sourcing new content writing for the audio, managing audio talent, booking studio sessions for voice over, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony, Telstra, Vodafone and Optus and brand management ensuring the Sony campaign aligned to the campaign guidelines.

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Mane Consulting – Brand Identity

In Branding, Creative Direction, Digital, Graphic Design, Marketing, Web Design by Niall

Start-Up Branding and Marketing Mane Consulting contacted me to help them create a brand for their new company in the recruitment industry. Through design thinking workshops and ideation we named the company based on their values which resonated strongly with the directors. I then created them a logo, collateral, social and website template for Mane Consulting to launch their new brand within Australia.

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Diageo – Bundaberg Lazy Bear

In Advertising, Branding, Creative Direction by Niall

Brand Project Management I would oversee the production of work in the Diageo design studio when the team were in busy periods or their was an overflow of work. One particular case was working with Bundaberg when they were launching ‘Lazy Bear’. The team and I worked collaboratively to produce product packaging styling and posters for retail.

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Sony Mobile – Z3 – Mobile Experience

In Creative Direction, Digital by Niall

Creative Direction and Brand Guidance As a paid member of the Sony Mobile team to ensure brand governance and that guidelines were adhered to, I was appointed creative direction lead for all other agencies to ensure all holistic campaign guidelines were correct in Australia and New Zealand. Under my creative direction, I managed a team of developers to create a mobile experience where the user could experience the ‘World of Sony Mobile’ to align to the ‘Gliding Lights’ campaign that Sony Mobile focused on around the the world.