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Sony Mobile – Z5 – TVC

In Branding, Creative Direction, Video by Niall

Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management,  detailing the brief to my production team, sourcing new content writing for the audio, managing audio talent, booking studio sessions for voice over, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony, Telstra, Vodafone and Optus and brand management ensuring the Sony campaign aligned to the campaign guidelines.

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Sony – Telstra – James Bond – Cinema

In Creative Direction, Video by Niall

Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management, detailing the brief to my production team, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony and Telstra and brand management ensuring the Sony campaign aligned to the campaign guidelines.

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Sony Mobile – Z5 – OOH Billboards

In Advertising, Branding, Creative Direction by Niall

Design Project Manager Using agile and HCD project processes and software, I managed several OOH Billboard print and digital deadlines from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies APN, JCDecaux and QMS.

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Sony Mobile – Z5 – OOH Buses

In Advertising, Branding, Graphic Design by Niall

Creative Account Management Using agile project processes and software, I managed several OOH Bus deadlines for print from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies.

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Sony Mobile – Z5 – OOH Trams

In Advertising, Branding, Graphic Design by Niall

Creative Account Management Using agile project processes and software, I managed several OOH Trams deadlines for print from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies.

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Sony Mobile – Z3 – Mobile Experience

In Creative Direction, Digital by Niall

Creative Direction and Brand Guidance As a paid member of the Sony Mobile team to ensure brand governance and that guidelines were adhered to, I was appointed creative direction lead for all other agencies to ensure all holistic campaign guidelines were correct in Australia and New Zealand. Under my creative direction, I managed a team of developers to create a mobile experience where the user could experience the ‘World of Sony Mobile’ to align to the ‘Gliding Lights’ campaign that Sony Mobile focused on around the the world.