Brand Management and Content Management As the brand manager at Cliftons, I set in place a documentation and asset policy which set standards and guidelines for the entire organisation. The image strategy and guidelines clearly focused on the use of humans images to showcase Cliftons Venues. The use of humans in imagery was identified as being more personable and empathic to the users needs when they search for a venue, so in turn, showing a human using the spaces gave each client a real idea of how they could enjoy the spaces in future.
ComOps – Marketing Campaign
OOH Creative Direction and Brand Management The brand and creative lead for Sony Mobile’s Xperia Z3 product launch. OOH work completed included digital and static incentre portraits, digital and static large format super 8 and supersite, scooter and bus showcase and portrait included in the holistic ATL campaign plan.
ITSM – Exhibition Banners
Graphic Design and Iconography ITSM Corp requested that I design two pop up banners that would increase their branding in the Asian market at technology exhibitions in Myanmar (Burma) and Manila (Philippines). I created some graphics to help them showcase their products and services, also designing diagrams to explain their unique approach to market.
BuyWinR – Web Design
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Sony Mobile – Z3 – OOH
The brand and creative lead for Sony Mobile’s Xperia Z3 product launch. OOH work completed included digital and static incentre portraits, digital and static large format super 8 and supersite, scooter and bus showcase and portrait included in the holistic ATL campaign plan.
Red Rock Oracle Leadership Forum 2013
Design and Branding Lead Each year, Red Rock host the Red Rock Oracle Leadership Forum. The biggest Oracle event in APAC, with over 700 attendees. I was responsible for all the design and branding for the event.
Paritel – Corporate Collateral
Design Concept Development Whilst working on a 4 month contract in Padova (Italy), I worked with a Design and Branding Agency called Klone. Paritel was one of Klone’s new clients and I was tasked to work managing and their corporate collateral in the English language.