Start-Up Branding and Marketing Mane Consulting contacted me to help them create a brand for their new company in the recruitment industry. Through design thinking workshops and ideation we named the company based on their values which resonated strongly with the directors. I then created them a logo, collateral, social and website template for Mane Consulting to launch their new brand within Australia.
Cliftons Venues – Brand Imagery Strategy and Guidelines
Brand Management and Content Management As the brand manager at Cliftons, I set in place a documentation and asset policy which set standards and guidelines for the entire organisation. The image strategy and guidelines clearly focused on the use of humans images to showcase Cliftons Venues. The use of humans in imagery was identified as being more personable and empathic to the users needs when they search for a venue, so in turn, showing a human using the spaces gave each client a real idea of how they could enjoy the spaces in future.
Cliftons Venues – Branding Campaign
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Sony Mobile – Z5 – OOH Billboards
Design Project Manager Using agile and HCD project processes and software, I managed several OOH Billboard print and digital deadlines from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies APN, JCDecaux and QMS.
Sony Mobile – Z5 – OOH Westfield
Design Project Manager Using agile and HCD project processes and software, I managed several OOH Incentre digital deadlines from initial briefing, concept, briefing designers and video production, liaising with media agents, managing production and quality checking, client feedback and production to incentre media company OOH Media.
Sony Mobile – James Bond Spectre
Creative Direction and Brand Management Brand and creative lead for Sony Mobile’s Bond Spectre Collaboration. Digital, OOH, Print and Retail work completed included digital web banners, mobile banners, billboard OOH, static incentre portraits, digital incentre portraits, retail posters, retail window stickers, dispensers, hang tags, TVC and Cinema.
BuyWinR – Web Design
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Sony Mobile – Z3 – Mobile Experience
Creative Direction and Brand Guidance As a paid member of the Sony Mobile team to ensure brand governance and that guidelines were adhered to, I was appointed creative direction lead for all other agencies to ensure all holistic campaign guidelines were correct in Australia and New Zealand. Under my creative direction, I managed a team of developers to create a mobile experience where the user could experience the ‘World of Sony Mobile’ to align to the ‘Gliding Lights’ campaign that Sony Mobile focused on around the the world.
Green Chef – Marketing Campaign
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