View Post

Mane Consulting – Brand Identity

In Branding, Creative Direction, Digital, Graphic Design, Marketing, Web Design by Niall

Start-Up Branding and Marketing Mane Consulting contacted me to help them create a brand for their new company in the recruitment industry. Through design thinking workshops and ideation we named the company based on their values which resonated strongly with the directors. I then created them a logo, collateral, social and website template for Mane Consulting to launch their new brand within Australia.

View Post

Cliftons Venues – Brand Imagery Strategy and Guidelines

In Branding, Graphic Design, Marketing, Web Design by Niall

Brand Management and Content Management As the brand manager at Cliftons, I set in place a documentation and asset policy which set standards and guidelines for the entire organisation. The image strategy and guidelines clearly focused on the use of humans images to showcase Cliftons Venues. The use of humans in imagery was identified as being more personable and empathic to the users needs when they search for a venue, so in turn, showing a human using the spaces gave each client a real idea of how they could enjoy the spaces in future.

View Post

Sony Mobile – Z5 – OOH Billboards

In Advertising, Branding, Creative Direction by Niall

Design Project Manager Using agile and HCD project processes and software, I managed several OOH Billboard print and digital deadlines from initial briefing, concept, briefing designers, liaising with media agents, managing production and quality checking, client feedback and production to outdoor media companies APN, JCDecaux and QMS.

View Post

Sony Mobile – Z3 – Mobile Experience

In Creative Direction, Digital by Niall

Creative Direction and Brand Guidance As a paid member of the Sony Mobile team to ensure brand governance and that guidelines were adhered to, I was appointed creative direction lead for all other agencies to ensure all holistic campaign guidelines were correct in Australia and New Zealand. Under my creative direction, I managed a team of developers to create a mobile experience where the user could experience the ‘World of Sony Mobile’ to align to the ‘Gliding Lights’ campaign that Sony Mobile focused on around the the world.