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Cliftons Venues – Brand Imagery Strategy and Guidelines

In Branding, Graphic Design, Marketing, Web Design by Niall

Brand Management and Content Management As the brand manager at Cliftons, I set in place a documentation and asset policy which set standards and guidelines for the entire organisation. The image strategy and guidelines clearly focused on the use of humans images to showcase Cliftons Venues. The use of humans in imagery was identified as being more personable and empathic to the users needs when they search for a venue, so in turn, showing a human using the spaces gave each client a real idea of how they could enjoy the spaces in future.

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ITSM – Exhibition Banners

In Branding, Digital, Graphic Design, Marketing by Niall

Graphic Design and Iconography ITSM Corp requested that I design two pop up banners that would increase their branding in the Asian market at technology exhibitions in Myanmar (Burma) and Manila (Philippines). I created some graphics to help them showcase their products and services, also designing diagrams to explain their unique approach to market.