Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management, detailing the brief to my production team, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony Mobile and Sony Playstation brand management ensuring the Sony campaign aligned to the campaign guidelines.
Sony Mobile – Z3 – Waterproof – TVC
Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management, detailing the brief to my production team, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony Mobile and Sony Playstation brand management ensuring the Sony campaign aligned to the campaign guidelines.
Sony – Smartband Talk – TVC
Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management, detailing the brief to my production team, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony Mobile and Sony Playstation brand management ensuring the Sony campaign aligned to the campaign guidelines.
Sony Playstation – TVC
Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management, detailing the brief to my production team, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony Mobile and Sony Playstation brand management ensuring the Sony campaign aligned to the campaign guidelines.
Sony Mobile – Z5 – TVC
Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management, detailing the brief to my production team, sourcing new content writing for the audio, managing audio talent, booking studio sessions for voice over, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony, Telstra, Vodafone and Optus and brand management ensuring the Sony campaign aligned to the campaign guidelines.
Sony – Telstra – James Bond – Cinema
Project and Brand Management The holistic video for the campaigns were created in London. All adaptations for Sony ANZ was my responsibility. These tasked included: in-taking the brief from the clients, story-boarding, client management, detailing the brief to my production team, sourcing guidelines and content from 3rd party network providers, getting brand approval from Sony and Telstra and brand management ensuring the Sony campaign aligned to the campaign guidelines.
Sony Mobile – James Bond Spectre
Creative Direction and Brand Management Brand and creative lead for Sony Mobile’s Bond Spectre Collaboration. Digital, OOH, Print and Retail work completed included digital web banners, mobile banners, billboard OOH, static incentre portraits, digital incentre portraits, retail posters, retail window stickers, dispensers, hang tags, TVC and Cinema.