Creative Direction and Brand Guidance

As a paid member of the Sony Mobile team to ensure brand governance and that guidelines were adhered to, I was appointed creative direction lead for all other agencies to ensure all holistic campaign guidelines were correct in Australia and New Zealand. Under my creative direction, I managed a team of developers to create a mobile experience where the user could experience the ‘World of Sony Mobile’ to align to the ‘Gliding Lights’ campaign that Sony Mobile focused on around the the world.